Famous Quotes By Steve Jobs

 

1. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
2. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
3. But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
4. Computers themselves, and software yet to be developed, will revolutionize the way we learn.
5. Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
6. Design is not just what it looks like and feels like. Design is how it works.
7. Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
8. Everyone here has the sense that right now is one of those moments when we are influencing the future.
9. I want to put a ding in the universe.
10. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
11. I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
12. I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
13. In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
14. Innovation distinguishes between a leader and a follower.
15. It is piracy, not overt online music stores, which is our main competitor.
16. It's not a faith in technology. It's faith in people.
17. It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
18. I've always wanted to own and control the primary technology in everything we do.
19. Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
20. My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
21. Our goal is to make the best devices in the world, not to be the biggest.
22. Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
23. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
24. Sometimes life hits you in the head with a brick. Don't lose faith.
25. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
26. Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
27. That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
28. The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
29. The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
30. The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
31. Things don't have to change the world to be important.
32. We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
33. We hire people who want to make the best things in the world.
34. We made the buttons on the screen look so good you'll want to lick them.
35. We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
36. We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
37. Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
38. You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
39. You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.