Famous Quotes By Simon Mainwaring

 

1. A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
2. As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
3. As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
4. Business practices and how we treat the planet are also in desperate need of re-humanization.
5. Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
6. Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
7. Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
8. Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
9. Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
10. If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
11. In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
12. Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
13. It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits,
14. Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
15. Like all technology, social media is neutral but is best put to work in the service of building a better world.
16. More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
17. Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
18. Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
19. Social media is not about the exploitation of technology but service to community.
20. Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
21. Technology is teaching us to be human again.
22. The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
23. The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
24. The keys to brand success are self-definition, transparency, authenticity and accountability.
25. The leverage and influence social media gives citizens are rapidly spreading into the business world.
26. The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.
27. The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
28. The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.
29. The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
30. The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
31. The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
32. The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.
33. There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
34. Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
35. We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
36. What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
37. What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
38. When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
39. When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.
40. Work with your competitors when the interest of the community and planet are at stake.
41. Your computer needn't be the first thing your see in the morning and the last thing you see at night.